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It is important to confirm gender research as a field of scientific qualification. Gender is also a  transversal dimension of research as it becomes evident when we focus on the gender impact of processes and measures  in the social, economic and political sphere. Although gender equity is essential, we must also put on the agenda that gender research is constituted by scientific competence.
This brings to a third issue: gender mainstreaming the curricula in higher education. It means to answer to the following question: how do we form researchers - but also policy makers, employers, trade-unionists, social workers, teachers and so forth who are able to routinely use  a gender perspective? We must train students who are capable to systematically use a gender perspective not only in term of "general formation" but, as much as possible, as a specific professional dimension.
Gender research has different focus and theoretical framework within different disciplines. In order to integrate gender research we need explicit research priorities. Anyway, gender research integration is a challenge to the hegemonic knowledge system.
The condition for integrating gender research, competence and co-ordination among the research financing authorities are a long- term efforts.
In national and European funded research, we have highlighted the importance of having gender research applications evaluated by gender research experts in the specific fields. The evaluation process needs to be reviewed, ensuring gender expertise in the panels, briefing the evaluators on the subject and allowing for gender to be appraised through the evaluation criteria. At the level of research implementation, project co-ordinators need to be mobilised regarding the participation of women and the integration of gender in research content
Finally, there is also a lot of work to be done in building up media representatives' knowledge of women scientists and mainstreaming objectives. The focus should be on new forms and capacity of exchanging information, communicating and interacting with journalists and opinion-makers. More work has to be done and more efficacious tools thought up in order to build up their knowledge of women scientist so that they receive more exposure on the media. Women scientists themselves and their networks could be pro-active there. Discussing  about the visibility of women in science has a positive impact on challenging stereotypes in educational and occupational choices and on paying more attention to gender equality on guidance work. The image of science and scientists in media must be analysed and revised, research into history of culture and science supported and implemented, especially that which makes women scientists visible.
We must also take into account that at the present time the kind of visibility produced by TV for a woman scientist might not always be consistent with that necessary to construct the own scientific reputation. to the women scientists the TV visibility could appear not to be a very attractive resource, mainly because of its inconsistency with the scientific one.
Interacting with the media requires a very skilful communication strategy to which the women scientist should be trained in order to promote and spread a positive social representation of themselves in the public discourse. The core of the message should raise public awareness on the fact that the under-representation of women in science threatens the scientific goal of achieving excellence.
 
WOMEN IN SCIENCE



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